F-150 EV will outwork the competition, Ford says
While Tesla, Nikola and other companies launching electric pickups aim for lifestyle buyers, Ford believes it can impress work users by promoting the battery-powered F-150 as a more capable, powerful and cost-effective variation on the nation's top seller.
source https://www.autonews.com/mobility-report/f-150-ev-will-outwork-competition-ford-says