Genesis to make first Super Bowl splash with John Legend, Chrissy Teigen
The power couple were chosen as the brand’s “spokespeople” to throw a going away party for “old luxury” and introduce Genesis’ “young luxury” marketing campaign with two teasers for the brand’s first Super Bowl ad.
source https://www.autonews.com/marketing/genesis-make-first-super-bowl-splash-john-legend-chrissy-teigen