GMC plans Hummer EV reveal at World Series

DETROIT — General Motors plans to reveal its long-anticipated Hummer electric pickup during Game 1 of baseball’s World Series on Oct. 20.

GM, after a nearly 10-year hiatus for the Hummer name, will start production of the EV under the GMC brand in fall 2021, according to a promotional video.

“We cannot wait to finally reveal the GMC Hummer EV,” Phil Brook, vice president of GMC marketing, said in a statement. “We are leaving no stone unturned on reveal day. In terms of audience reach, we anticipate this will be one of the brand’s most ambitious stand-alone campaigns ever.”

source https://www.autonews.com/marketing/gmc-plans-hummer-ev-reveal-world-series