GMC wants to make a statement with Hummer EV, LeBron James
The “Quiet Revolution” Super Bowl spot touts how the pickup’s expected 11,500 lb-feet of torque and 1,000 hp will be delivered in a hushed fashion thanks to its electric foundation.
source https://www.autonews.com/marketing/gmc-wants-make-statement-hummer-ev-lebron-james