Honda ads sideline Fred Savage for John Cena in move to toughen its image
Honda is also trying to differentiate itself by spotlighting its range of products. The new ad campaign includes shots of Honda motorcycles, dirtbikes, its Talon all-terrain vehicle and a Honda-branded generator — products not all of its competitors offer.
source https://www.autonews.com/marketing/honda-ads-sideline-fred-savage-john-cena-move-toughen-its-image