How FCA’s Olivier Francois finally got Carl Sagan’s words into a Jeep ad

It took four years, but the deal-making marketer got his eco-friendly “Pale Blue Dot” spot made at last, as the brand pursues its electrification strategy.

source https://www.autonews.com/marketing/how-fcas-olivier-francois-finally-got-carl-sagans-words-jeep-ad