Morrie’s Auto Group adds Chevy and Stellantis dealerships

Haig Partners, a buy-sell firm in Fort Lauderdale, Fla., represented Wilcox in the transaction.

Morrie’s has grown by 14 dealerships since 2016, including by adding two open-point dealerships. The Forest Lake purchase is Morrie’s first since it bought two Michigan Ford dealerships in December.

Iserman said Morrie’s doesn’t have any other acquisitions under contract, but it is looking at several deals.

“If we could get one more under contract, one [dealership] or a group of stores under contract by the end of the year, that’d be great,” he said. “That would be something that we would try to get done.”

Iserman said the group remains focused on growing in the Upper Midwest.

“That’s the area that we like to focus in,” he said. “We have obviously core markets in Minneapolis, western Wisconsin and now central Michigan. So if we can build out those areas, we like that. We’re definitely open to more acquisitions.”

Morrie’s ranks No. 92 on Automotive News‘ list of the top 150 dealership groups based in the U.S., retailing 10,858 new vehicles in 2021.