Stellantis CEO Carlos Tavares blames marketing for Maserati’s stumbles
Profitability under threat
Maserati’s sales were stable at about 26,000 vehicles in 2023 and 2022, but profitability has been threatened since the second half of last year, when its margin was $22 million, or 1.9 percent.
Maserati appears to be adjusting production to its lower sales and is not planning any volume increase until new products are expected starting in 2027, according to figures from the FIM-CISL union and supplier sources.
Maserati built 7,572 vehicles in the first nine months, a decline of 74 percent on the same period the year before, FIM-CISL figures show. That implies a total production this year of less than 10,000 cars, given that third-quarter output was just 1,428 vehicles.
According to planning documents Stellantis gave to suppliers and seen by Automotive News Europe, Maserati plans to build about 26,000 cars in 2025 and more than 17,000 in 2026.
The 2025 figure is aligned to what Maserati’s production was in 2023 — 27,166 vehicles, according to FIM-CISL — but it would vastly outpace expected production and sales this year based on nine-month figures.
The Folgore full-electric variant of the MC20 is due next year, but it will likely have limited impact on volume.
In late January, Maserati announced that a full-electric successor to the Levante large crossover would be unveiled in 2027, two years later than first planned, and the next-generation Quattroporte large sedan, also an EV, will arrive in 2028, three years after its first due date.
According to people familiar with the matter, Maserati is considering launching the Levante successor after the large sedan, extending the delay on its original plan to over four years.
