Subaru, Lexus defend top spots in J.D. Power brand loyalty study

In J.D. Power’s brand loyalty study, Subaru and Toyota ran neck and neck with Subaru retaining 60.5 percent of its owners and Toyota following close behind at 60.3 percent.

source https://www.autonews.com/marketing/subaru-lexus-defend-top-spots-jd-power-brand-loyalty-study