Tennessee, Virginia AGs suing NCAA over NIL-related recruiting rules

On Tuesday, it was revealed the NCAA was investigating Tennessee and The Vol Club, an NIL collective run by Spyre Sports Group. Tennessee’s recruitment of five-star quarterback Nico Iamaleava from California and his NIL contract with Spyre is among the deals receiving scrutiny from the NCAA.

Tennessee Chancellor Donde Plowman wrote a scathing letter to Baker shortly after school officials met with NCAA representatives to discuss the allegations earlier this week. She said leaders of collegiate sports owe it to students and their families to act in their best interest with clear rules — and the NCAA is nowhere close to providing that.

“Instead, 2 1/2 years of vague and contradictory NCAA memos, emails and ‘guidance’ about name, image and likeness (NIL) has created extraordinary chaos that student-athletes and institutions are struggling to navigate,” Plowman wrote in the letter released Tuesday. “In short, the NCAA is failing.”

The university’s president and athletic director and the governor of Tennessee had her back Wednesday morning.

Athletic director Danny White shared the state attorney general’s post of the lawsuit on social media within 20 minutes, writing that he appreciated Jonathan Skrmetti standing up for the rights of athletes.

“At Tennessee, we are always going to work to support our student-athletes’ rights and give them all the tools needed to succeed on and off the field,” White tweeted. “This is what strong leadership looks like!”

Tennessee Gov. Bill Lee also applauded the University of Tennessee for being “nothing but forthcoming with the NCAA.”

“And I thank Chancellor Donde Plowman for taking a stand on behalf of all universities and student athletes,” Lee said in a statement.

Plowman was cheered by Tennessee fans during a pregame ceremony Tuesday night before the fifth-ranked Volunteers lost in men’s basketball to South Carolina.

Facing pressure from numerous states legislatures, the NCAA lifted its ban on athletes profiting from their names, images and likenesses in 2021 but did so with no detailed rules and regulations.

The association still had in place an interim NIL policy that fell back on previous broad rules against recruiting inducements, pay-for-play and boosters being involved in recruiting of athletes. The NCAA issued several clarifications of the policy and guidance to members over the next 18 months, including identifying third-party entities promoting a school’s athletic department as boosters.

The lawsuit suggests that even those rules break antitrust laws.

“The NCAA’s NIL-recruiting ban violates federal antitrust law, thwarts the free market, and unfairly limits student-athletes,” Virginia Attorney General Jason Miyares wrote on social media. “We’re taking them to court.”

Reporting by The Associated Press.