Top-dollar subbrands boost GMC over Cadillac
GMC’s high-end Denali and AT4 lines now outsell Cadillac in the U.S., and General Motors is building on the truck brand’s ability to command luxury prices by expanding its AT4 off-road package and planning two high-performance Hummer EVs.
source https://www.autonews.com/sales/top-dollar-subbrands-boost-gmc-over-cadillac